The recent acquisition of Sks365 by Lottomatica has naturally affected market shares in both online gambling and sports betting (online and retail). It is worth noting that Lottomatica acquired 100% of Sks365’s share capital for a value of 639 million euros.
Regarding online gambling, in the third quarter of 2023, Lottomatica held 21.2% of the market. Behind Lottomatica, there was Flutter group with 20.1%, followed by Playtech (9.8%) and Entain (9.5%). With the acquisition, Lottomatica’s market share during the interested period would have risen to 28.3% thanks to the 7.1% value of Sks365.
As for the sports betting segment, combining the value of online and agency betting, in the third quarter of 2023, Lottomatica’s market share was 25.7%, followed by Playtech (16.4%), Flutter (14.8%), and Entain (13.2%). With the acquisition, Lottomatica’s market share would have risen to 34.7%, given the 9% value of Sks365.